Should Your Website Mention Where You Are?

It sounds like an odd question. But plenty of small business websites don't. The address is buried in the footer. The about page says "we serve clients across the South East" without naming a single town. There's a contact form, a phone number, and nothing that tells Google where the business actually is.

When someone searches "accountant in Reigate" or "plumber Crawley," Google looks for signals: your Google Business Profile, directories, your own website. If none of that mentions the towns you work in, you'll drop out of results the moment someone adds a location. Those searches are worth winning. Someone typing a service and a place is a lot closer to calling than someone just browsing.

What it means in practice

It's not about cramming every nearby town into your homepage. Say where you're based. Mention the areas you cover. Put your address on the contact page as real text. Google reads text, not map embeds. That last one catches people out more than you'd think.

Blog posts and case studies help too. If you did a job in Horley, say so. If a client was in Redhill, name the place. It builds up local signals without any effort, just by writing naturally about the work you do.

A quick check

Try searching your business name and town. Then try what a customer might search: your service and your location. If you're not showing up, the fix is usually straightforward. We're happy to take a look if you'd like a second pair of eyes on it.

Need more help with local SEO? Get in touch with us today.

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