Blog articles
J&L Digital’s Exciting Move to a Central Redhill Office
Having spent the past few years at Raven House, J&L Digital is excited to announce that we are relocating to a new, larger office in the heart of Redhill in Surrey. Our ne...
Read more about this story >
Comprehensive Guide to Website Maintenance
Website maintenance involves regularly updating and managing a website to ensure its security, performance, and functionality. It is a critical aspect of website management th...
Read more about this story >
Comprehensive Guide to Technical SEO
Technical SEO involves optimising the infrastructure of a website to improve its performance and search engine ranking. It focuses on the technical aspects of a website rather...
Read more about this story >
Comprehensive Guide to Domain Authority
Domain authority measures the credibility and ranking potential of a website based on various factors. It is a crucial metric in SEO that helps predict how well a site will ra...
Read more about this story >
Comprehensive Guide to Backlinks
Backlinks are inbound links from one website to another, serving as a digital endorsement in SEO. These links are crucial for search engine optimisation, as they signal to sea...
Read more about this story >
Comprehensive Guide to Local Pack
Local Pack, also known as the Google Local Pack, is a prominent feature in Google’s search results that shows the top local businesses relevant to the user’s search query....
Read more about this story >
Comprehensive Guide to Knowledge Graph
Knowledge Graph is a feature used by search engines to enhance search results with information gathered from various sources. This tool aims to provide users with quick, factu...
Read more about this story >
Comprehensive Guide to Featured Snippets
Featured snippets are selected search results displayed at the top of Google’s organic search results to provide quick answers to user queries. They are designed to give use...
Read more about this story >
Comprehensive Guide to Search Engine Results Pages (SERPs)
Search engine results pages (SERPs) display the results returned by search engines in response to a user's query. Understanding SERPs is crucial for improving your website's v...
Read more about this story >
Comprehensive Guide to Lead Magnets
Lead magnets are valuable resources offered to potential customers in exchange for their contact information. They play a crucial role in email marketing by attracting and con...
Read more about this story >
A Comprehensive Guide to Email Marketing
Email marketing uses targeted emails to promote products or services and engage with customers. By understanding the key elements and best practices of email marketing, busine...
Read more about this story >
A Comprehensive Guide to Analytics and Performance Tracking
Analytics and performance tracking involve measuring and analysing data to optimise digital marketing efforts. They are crucial for understanding how your digital market...
Read more about this story >
Comprehensive Guide to Ad Creation in PPC
Ad creation in the context of pay-per-click (PPC) advertising is a critical aspect of digital marketing that focuses on designing and producing ads to drive targeted traffic a...
Read more about this story >
Understanding Wireframing in Web Design
What is Wireframing?Wireframing is a critical step in the web design process that involves creating a skeletal framework of a website. This blueprint lays out the structur...
Read more about this story >
Understanding Pay-Per-Click Advertising
What Is Pay-Per-Click Advertising?Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. Essential...
Read more about this story >
What is Content Mapping in Digital Marketing?
Content Mapping is an important strategy in digital marketing and website development, aiming to tailor content to the specific needs and stages of the customer's journey. Thi...
Read more about this story >
Creating an Effective Content Calendar
Creating a well-structured content calendar is a strategic approach that involves planning, creating, publishing, and managing content across different digital platforms. What...
Read more about this story >
Content Creation and Strategy
Whether it’s a blog, a video tutorial, or an infographic, the content you create reflects your brand's voice and values. Understanding the intricacies of content creation an...
Read more about this story >
