Blog articles

Understanding Search Engine Algorithms
Search engine algorithms are intricate formulas that search engines like Google, Bing, and Yahoo use to determine the relevance and ranking of websites in their search results...
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Understanding SEO and Its Impact on Your Website
Search Engine Optimisation (SEO) plays an integral role in determining the visibility and success of websites in search engine results. It encompasses a range of strategies an...
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Boost Your Online Visibility with Search Engine
Understanding search engines is crucial for anyone looking to establish or enhance their presence online. We will explain how search engines work and why they're important. Wh...
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Effective Conversion Rate Optimisation for Online Success
Understanding and improving your website's conversion rate is an important step towards online success. Conversion rate is a reflection of your website's effectiveness in turn...
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Understanding A/B Testing in Digital Marketing
A/B Testing, often termed split testing, is a method to compare two versions of a webpage or app against each other to determine which one performs better. It is essential in ...
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Secure Digital Communication through Data Encryption
Data Encryption is a fundamental security measure, crucial for protecting sensitive digital information. As a vital component of website design, software development, IT servi...
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Domain Names and Their Role in Your Online Presence
What is a Domain Name?A domain name is the address where Internet users can access your website. It's a user-friendly string of characters that directs users to your site,...
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Essential Update on Google Ads Location Asset Policy for Business Owners
With the upcoming policy changes to Google Ads, specifically regarding Location asset requirements, business owners advertising online must take prompt action to remain compli...
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Understanding Social Media Marketing
Social media marketing, at its core, revolves around leveraging social platforms to connect with your audience. This strategic form of online promotion aids businesses in buil...
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The Importance of Website Scalability as Your Business Grows
In today's digital world, website scalability is a critical aspect. In simple terms, website scalability is a site's ability to handle more users without slowing down or facin...
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Understanding Effective Landing Pages for Better Conversions
A landing page stands as a crucial element in digital marketing and website design, directly impacting the conversion rate and the user experience. Understanding its function,...
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Introducing Carlo Moriones, Our New Developer at J&L
We are thrilled to introduce Carlo Moriones as the latest addition to our J&L team. Carlo joins us as our new developer, bringing with him a wealth of experience in server...
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Stay Safe Online: A Guide to Recognizing and Avoiding Amazon Scams
In today's rapidly growing online marketplace, staying safe has never been more vital. Amazon, a globally recognised online retail giant, has recently sounded the alarm, warni...
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Understanding Website Making: A Clear Guide to Your Options
Creating a new website involves several key decisions. With many options at your fingertips, it can feel overwhelming, particularly without a technical background. This guide ...
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How Many Hours Does It Take to Make a Website? Your Comprehensive Guide
In this digital age, having a website is essential for every business. It serves as your virtual storefront, showcases your offerings, and communicates your brand's personalit...
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Your 2021 virtual trade show checklist: are you ready?
If you’re a seasoned trade show go-er, it’s likely you’ll already be feeling your way towards a new normal, in the virtual trade show environment. While this year has be...
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How to Minimise the Damage of Zero-Click Search
Google is constantly working to improve the search experience. This great for consumers, but it is resulting in fewer clicks. As more and more searches end in an answer withou...
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How Redhill Businesses Have Beaten Lockdown
Few businesses in Redhill have remained unscathed during the impact of the COVID-19 crisis. There are many that have found it difficult, with premises closed and people confin...
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